Minneapolis may not be New York but we get our fashion on just as provocatively as those notorious East-coasters 🙂 I woke up super early (as usual), took Jax for a walk and inhaled as much fresh air as possible for my day ahead. Today is the beginning of fashion week in my lovely city of Minneapolis. Last night I spent hours packing up my props and loading up my car with just about everything needed to style my area for this exciting fashion event. Since my designs are blissfully light, airy and white-based in color, I want my space to emulate that in my design. I want the attendees to be pulled into my space with simple placement of my props and clothing.
I leave for the event center at 8am to prepare my space for the opening at 10am. I dress in the designs I will be showing at the event. So I choose a pair of white button down sleeveless shirt paired with pull-on white floods and a smashing gray wrap coat for the chill in the air and finished with a vintage Navajo concho belt, moccasin style ankle booties and big sterling silver cross earrings and layers of Navajo pearls (it’s amazing how you can make pj’s look like an outfit ready for any event!). I grab a scarf, wrap it around my shoulders and off I go.
I swing by to pick up my lovely friend, Sachi. A bigger than big smile comes to my face when I see my friend dressed to the nines in her signature Rodeo Drive look – head to toe. I give her a hug and air kiss as we compliment each other on our stunningly opposite looks. After unloading my props and design pieces, we park a few blocks away and I grab my suitcase with essentials filled with everything from band aids to my computer tablet (I love to be “over-prepared ;p). We stop for coffee as we stroll in the summer chill to our destination and I begin to set up my space and Sachi turns on her socializing brilliance!
Once registered, I begin to unload my designs and quickly place my simple yet eye-catching props in a Japanese, minimalistic manner. Simple is a standard I live by, therefore my designs personify my lifestyle. Linen signifies my sophisticated yet casual brand because of its relaxed, clean lines that appeal to so many people.
Within the hour I’m done and look around for my buddy. I lock on Sachi who is surrounded by beautiful people who are listening to her like she’s a superstar. A smile comes to my face as I think to myself “that’s Sachi, always attracting a crowd”. I make my way over to my popular friend and interrupt her new fans and excuse myself while telling Sachi I plan on running over to the floral shop for some fresh flowers. She exclaims “Oh great idea!” and excuses herself and off we go. She thanks me for the rescue and admits she was running out of entertaining stories. I smile and shake my head at my charismatic friend. We walk a couple blocks to a small floral boutique that has exotic and simple floral designs. I see my favorite…a bunch of lime green hydrangeas, in full bloom, just waiting for me to snap them up. I was lucky enough to remember to bring some small white ceramic vases and some wire I will attach the large leaves to hangers and sprinkle on the floor, for a pop of color. We get back to the market and I do my thing with the beautiful flowers as Sachi tells me “you never cease to amaze me Pem, your style is a gift”. I give my friend a loving hug and whisper a sincere thank you in her ear. Lastly I add some jewelry from my personal collection to add that wow factor and viola….I’m done. Let the fashion party begin!
© Pemberton Mackey 2017